Beauty, form and function can mean different things to different people. At sas design consultants, the belief is that aesthetics and design has to be the first step in intiating any relationship. The organisation is the brainchild of Sonya Atal Sapru someone who plays many different roles - experienced graphic designer, skilled concept visualiser, author and painter.

Sonya’s multiple talents are rooted deeply in her first love - art. Her deeply introspective works have been shown successfully not only in India, but also in the US, the Middle - East and South - East Asia. This abiding passion has in turn inspired a dynamic young team of creative artistes whose work goes beyond the conventional commercial canvas. At sas design consultants graphic design is never merely that - it becomes highly evolved, avant garde, occassionally zanny, but at all times exploding with unique ideas and creative energy.

This energy and a multiple dimensional palette has translated into an extremely high - end and eclectic clientele, both Indian and international. Projects undertaken have spanned a wide spectrum: from resturant conceptualisation and design to product packaging and corporate branding; from web design to advertorials and corporate literature. Luxury watch companys, restauranteurs, jewellery designers and real estate developers have all relied on the vast creative resources that sas design consultantants offers.

Sonya started her career in advertising with JWT as an art director and worked in Mumbai. An inveterate gourmand, she has also published a cook book, Zaika - Kashmiri Pandit cuisine.